Experience Trend Driven, Fade Defying Colour with L'Oréal Paris Préférence Permanent Hair Colour in a rich, natural dark brown. Préférence is your go-to for long-lasting, luminous color that delivers the latest salon-inspired shades. From vibrant tones to light and dark hues, including Ombre and Highlights, this formula ensures a stunning finish. Enhanced with a hi-shine elixir and a unique color-extending conditioner, your hair will stay radiant for up to 8 weeks. For the most accurate ingredient information, please check the list on your product packaging, as it is updated regularly to ensure suitability for your needs.